Swimming And Biomechanics Essay Example For Students

Swimming And Biomechanics Essay Natural forces affect the movements of swimmers in water. And it is often useful to know how these forces act. This knowledge will help swimming teachers and coaches analyze swimming skills and assist them to understand how these forces influence movement, so that they can encourage beginners to be better swimmers or good swimmers to achieve there optimum potential. Biomechanics is the branch of science that is concerned with understanding the relationship between a living bodys structure and function relative to movement. In this paper the swimming form of the front crawl stroke will be analyzed, which may result in improvement in the following areas: Improving performance Preventing injury Correcting weaknesses Identifying ways to alter human movement patterns Biomechanics is considered to be the physics of how the body moves. We will write a custom essay on Swimming And Biomechanics specifically for you for only $16.38 $13.9/page Order now When these physical principles are applied to sports skills it becomes an integrated study between the internal forces produced by the body and the naturally occurring external forces that act on the body as skills are executed (Carr, 1997, p4.). Although the final quality of movement will totally depend upon the athletes (swimmers) ability to integrate both internal forces generated by muscular actions with the external forces of gravity, buoyancy, fiction and mass that are present during swimming. When looking at swimming one must first look at how the human body acts and generates forces in water. Water is a unique environment. It possesses qualities that will assist the swimmer, but it also has qualities that will impede the swimmers progress through the water. For instance, the waters density provides a buoyant force for the swimmer, while at the same time providing resistance to the swimmers propulsion (, 1995, p42). Topics to continue with: Main principles and their application Density Water Resistance Skin/Frictional Resistance Frontal/Wave Resistance Eddy/Turbulence Resistance Propulsion Water Friction Propulsive Drag Lift Force Streamlining The main principles and their application of the front crawl stoke Buoyancy Flotation An object that is immersed either totally or partially in water experiences an upward force as the waters density endeavors to stop it from sinking (Maglischo, 1982). This upward force is known as the buoyant force and acts through the center of the displaced water. This force therefore, tends to counteract the effect of gravity and the weight of the object, the net result being that the weight of the object is reduced by the upward force of buoyancy (Costill, 1992). (#Diagram#) Every object has an absolute center position where all forces exerted by the body equal zero. This central point of an objects mass is known as the center of gravity and is the point around which it balances. The center of gravity is approximately 50-52% of an individuals height, as there is an equal spread of mass above and below this point (Allen, 1999). The same can be said for the center of buoyancy, as above and below this point there is an equal spread of volume of the displaced water (Allen, 1999). The location of the center of buoyancy which is the center of the water displaced by the body, is actually closer to the head than in the location of the center of gravity. The reasons for this are: The volume of water displaced has a greater mass then the chest area. The chest has a lower density than the water because of its lung capacity. Therefore the upward force of buoyancy acts thought a point higher up the body than the center of gravity (Costill, 1992). (#Diagram#) (I may need to include more?) (And relate it back to the front crawl?) Density The term specific gravity is used to describe the ratio between an objects density to that of waters density. Pure water density being the reference point having a specific gravity of 1.00 (Carr, 1997, p67). Therefore anything placed in water will float or sink in accordance to its own specific gravity value. Anything greater than 1.00, will sink. .u43cda09f80a70a3e0be3d5728fda7098 , .u43cda09f80a70a3e0be3d5728fda7098 .postImageUrl , .u43cda09f80a70a3e0be3d5728fda7098 .centered-text-area { min-height: 80px; position: relative; } .u43cda09f80a70a3e0be3d5728fda7098 , .u43cda09f80a70a3e0be3d5728fda7098:hover , .u43cda09f80a70a3e0be3d5728fda7098:visited , .u43cda09f80a70a3e0be3d5728fda7098:active { border:0!important; } .u43cda09f80a70a3e0be3d5728fda7098 .clearfix:after { content: ""; display: table; clear: both; } .u43cda09f80a70a3e0be3d5728fda7098 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u43cda09f80a70a3e0be3d5728fda7098:active , .u43cda09f80a70a3e0be3d5728fda7098:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u43cda09f80a70a3e0be3d5728fda7098 .centered-text-area { width: 100%; position: relative ; } .u43cda09f80a70a3e0be3d5728fda7098 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u43cda09f80a70a3e0be3d5728fda7098 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u43cda09f80a70a3e0be3d5728fda7098 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u43cda09f80a70a3e0be3d5728fda7098:hover .ctaButton { background-color: #34495E!important; } .u43cda09f80a70a3e0be3d5728fda7098 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u43cda09f80a70a3e0be3d5728fda7098 .u43cda09f80a70a3e0be3d5728fda7098-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u43cda09f80a70a3e0be3d5728fda7098:after { content: ""; display: block; clear: both; } READ: Media analyse two adverts Essay While anything less than 1.00 will float. In the human body there is variation from person to person, this is due to the amount of air in ones lungs and the percentage of bone, muscle and fat, which all vary in their own individual masses. Both bone and muscle are heavier than fat. From this information one can assume that a lean and muscular body or one with a heavy bone structure, will not float as well as one that is the opposite. (Chart #1. ) Relationship between Specific Gravity Body Composition Studies have shown that: in general, the specific gravity of women will . Swimming And Biomechanics Essay Example For Students Swimming And Biomechanics Essay Natural forces affect the movements of swimmers in water. And it is often useful to know how these forces act. This knowledge will help swimming teachers and coaches analyze swimming skills and assist them to understand how these forces influence movement, so that they can encourage beginners to be better swimmers or good swimmers to achieve there optimum potential. Biomechanics is the branch of science that is concerned with understanding the relationship between a living bodys structure and function relative to movement. In this paper the swimming form of the front crawl stroke will be analyzed, which may result in improvement in the following areas: Improving performance Preventing injury Correcting weaknesses Identifying ways to alter human movement patterns ;Biomechanics is considered to be the physics of how the body moves. We will write a custom essay on Swimming And Biomechanics specifically for you for only $16.38 $13.9/page Order now When these physical principles are applied to sports skills it becomes an integrated study between the internal forces produced by the body and the naturally occurring external forces that act on the body as skills are executed (Carr, 1997, p4.);. Although the final quality of movement will totally depend upon the athletes (swimmers) ability to integrate both internal forces generated by muscular actions with the external forces of gravity, buoyancy, fiction and mass that are present during swimming. When looking at swimming one must first look at how the human body acts and generates forces in water. ;Water is a unique environment. It possesses qualities that will assist the swimmer, but it also has qualities that will impede the swimmers progress through the water. For instance, the waters density provides a buoyant force for the swimmer, while at the same time providing resistance to the swimmers propulsion (, 1995, p42);. Topics to continue with: Main principles and their application Density Water Resistance Skin/Frictional Resistance Frontal/Wave Resistance Eddy/Turbulence Resistance Propulsion Water Friction Propulsive Drag Lift Force Streamlining The main principles and their application of the front crawl stoke Buoyancy ; Flotation An object that is immersed either totally or partially in water experiences an upward force as the waters density endeavors to stop it from sinking (Maglischo, 1982). This upward force is known as the buoyant force and acts through the center of the displaced water. This force therefore, tends to counteract the effect of gravity and the weight of the object, the net result being that the weight of the object is reduced by the upward force of buoyancy (Costill, 1992). (#Diagram#) Every object has an absolute center position where all forces exerted by the body equal zero. This central point of an objects mass is known as the center of gravity and is the point around which it balances. ;The center of gravity is approximately 50-52% of an individuals height, as there is an equal spread of mass above and below this point (Allen, 1999);. The same can be said for the center of buoyancy, as above and below this point there is an equal spread of volume of the displaced water (Allen, 1999). The location of the center of buoyancy which is the center of the water displaced by the body, is actually closer to the head than in the location of the center of gravity. The reasons for this are: The volume of water displaced has a greater mass then the chest area. The chest has a lower density than the water because of its lung capacity. Therefore the upward force of buoyancy acts thought a point higher up the body than the center of gravity (Costill, 1992). (#Diagram#) (I may need to include more?) (And relate it back to the front crawl?) Density The term specific gravity is used to describe the ratio between an objects density to that of waters density. ;Pure water density being the ;reference point; having a specific gravity of 1.00 (Carr, 1997, p67);. Therefore anything placed in water will float or sink in accordance to its own specific gravity value. Anything greater than 1.00, will sink. .ue6aaf8170da00ed5e5b320146eba9df6 , .ue6aaf8170da00ed5e5b320146eba9df6 .postImageUrl , .ue6aaf8170da00ed5e5b320146eba9df6 .centered-text-area { min-height: 80px; position: relative; } .ue6aaf8170da00ed5e5b320146eba9df6 , .ue6aaf8170da00ed5e5b320146eba9df6:hover , .ue6aaf8170da00ed5e5b320146eba9df6:visited , .ue6aaf8170da00ed5e5b320146eba9df6:active { border:0!important; } .ue6aaf8170da00ed5e5b320146eba9df6 .clearfix:after { content: ""; display: table; clear: both; } .ue6aaf8170da00ed5e5b320146eba9df6 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ue6aaf8170da00ed5e5b320146eba9df6:active , .ue6aaf8170da00ed5e5b320146eba9df6:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ue6aaf8170da00ed5e5b320146eba9df6 .centered-text-area { width: 100%; position: relative ; } .ue6aaf8170da00ed5e5b320146eba9df6 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ue6aaf8170da00ed5e5b320146eba9df6 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ue6aaf8170da00ed5e5b320146eba9df6 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ue6aaf8170da00ed5e5b320146eba9df6:hover .ctaButton { background-color: #34495E!important; } .ue6aaf8170da00ed5e5b320146eba9df6 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ue6aaf8170da00ed5e5b320146eba9df6 .ue6aaf8170da00ed5e5b320146eba9df6-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ue6aaf8170da00ed5e5b320146eba9df6:after { content: ""; display: block; clear: both; } READ: AGRICULTURE Essay While anything less than 1.00 will float. In the human body there is variation from person to person, this is due to the amount of air in ones lungs and the percentage of bone, muscle and fat, which all vary in their own individual masses. Both bone and muscle are heavier than fat. From this information one can assume that a lean and muscular body or one with a heavy bone structure, will not float as well as one that is the opposite. (Chart #1. ) Relationship between Specific Gravity Body Composition Studies have shown that: in general, the specific gravity of women will .

Dredd Scott Case Study essays

Dredd Scott Case Study essays In 1848, the United States had acquired new lands in the Mexican cession and the question was whether or not the south should be allowed to spread slavery to the new states. Dredd Scott was a slave to a U.S. army surgeon, Dr. John Emerson in St. Louis, Missouri-a slave state. Dr. Emerson was transferred to Illinois, a state in which slavery was forbidden; he took Dredd Scott with him anyway. Two years later, he relocated again to Fort Snelling, Louisiana-another state where slavery was not only forbidden but an area in which, the Missouri Compromise of 1820 prohibited slavery. In 1846, Mr. Scott brought suit in a Missouri court to obtain his freedom because he felt that living in a free state would constitute freedom for him. He was successful in winning the case, but the Missouri Supreme Court reversed the judgment. Dredd Scott, with the help of some abolitionists arranged for the sale of Scott to John Sanford who was the brother of the widow of Dr. Emerson and who was already a cit izen in New York so that the jurisdiction could be taken by the federal circuit court in Missouri. The federal court held against Mr. Scott and he appealed to the Supreme Court under a writ of error. The Privileges or Immunities, Due Process, and Equal Protection Clause of the 14th Amendment. 1. Can a negro, whose ancestors were imported into this country, and sold as slaves, become a member of the political community formed and brought into existence by the Constitution of the United States, and as such become entitled to all the rights, and privileges, and immunities, guarantied by that instrument to the citizen? 2. Whether the provisions of the constitution, in relation to the personal rights and privileges to which the citizen of a State should be entitled, embraced the negro African race, at that time in this country, or who might afterwards be imported, who had then or ...

Economics of Race and Gender Essay Example | Topics and Well Written Essays - 500 words

Economics of Race and Gender - Essay Example This in turn, affects business, politics, and consumption. For many years, economics of race and gender has been a core issue whereby traditionally, women were permitted to perform household chores (Kim, pg 63). Since time immemorial, women’s contribution to the society was limited, and mostly controlled by men. However, women’s role has changed tremendously with time, and they are standing tall to demand their rights politically, socially, and economically. As a result, women are playing a vital role in economical status. In reality, more women are entering into the stock market more than ever before. Amazingly, the automobile industry is responding positively to designing cars for women for instance the Volvo car (Jayson 1). On the other hand, men are taking more traditional roles that were meant for women such as cooking. With no doubt; the icon for a woman in 1950s was a domesticated mother and a housewife who cleaned, cooked, and took care of her family. Nevertheless, in the 21st Century, women possess the role as mothers, wife, domestic organizer, and career. Overall, the role of women is changing as they are going into better paid jobs, and eventually men are forced to share household responsibilities (Jayson 1). This would mean an increase in job opportunities for women and men in that, one party can work longer while the other party looks after children or other family chores. With this in mind, the following paper aims at discussing Economics of race and gender, and discussing this, it will evaluate how roles in the household have changed tremendously (Burnette, 332). In the article entitled, Family life, roles changing as couples seek balance Jayson argues that, gender roles have altered for the last decades in that, men play a greater role in the domestic life as women emerge into the labor market (Jayson 1). In the 21st century, there is a division of labor between women and men commonly

Material Science Research Paper Example | Topics and Well Written Essays - 500 words

Material Science - Research Paper Example The first group encompasses materials with reduced dimensions in the form of nanometer-sized constituent part, thin wires or thin films. The second group includes materials in which the nanometer-sized microstructure is restricted to a thin external region of a bulk material. PVD, CVD, ion embedding and laser beam treatments are the usually used processes to change the chemical structure or atomic structure of solid planes on a nanometer scale. The third groups of bulk solids are with a nanometer-scale microstructure. Materials with a nanometer-dimensional microstructure are named Nanostructured Materials (NsM) (Gleiter). The fusion, classification and meting out of such NsM are developing and fast rising arena denoted as nanotechnology (Grossard).Since the material goods of solids rest on the dimension, atomic structure and chemical configuration, NsM show fresh properties due to many effects. Dimensional effects result if the typical dimension of the structuring blocks of the micro structure is abridged to the point wherever critical length scales of physical phenomena develop analogous.Variation of the dimension of a NsM contains of thin needle-shaped crystallites, simply two or one aspect of the building blocks come to be analogous with the length scale of a physical phenomenon. In these circumstances the NsM come to be a two or one-dimensional system pertaining to this phenomenon. The second case of nanostructured alloys outcomes if the crystallites of a NsM have dissimilar chemical compositions.

Eschatological views of Judaism and Christianity Essay

Eschatological views of Judaism and Christianity - Essay Example The mythos, the raison d'tre, of Christianity is to provide all human beings with the only valid path to salvation. Christians believe people are by nature sinful. Christians believe that Jesus was both the Son of God and God the Son, God made incarnate; that Jesus' death by crucifixion was a sacrifice to atone for all humanity's sins, and that acceptance of Jesus as the Christ saves one from sin. Judaism's raison d'tre is to give concrete form to the covenant between God and the Jewish people. The Torah (teaching) tells the story of this covenant, and provides Jews with the terms of the covenant. The Torah thus guides Jews to walk in God's ways, to help them learn how to live a holy life on earth, and to bring holiness into the world and into every part of life so that life may be elevated to a high level of sanctity. Judaism does not see the afterlife as a core part of this, or a major factor needed to justify why it is necessary. Ideally a faithful life and good deeds should be en ds in themselves, not means (Lodahl 57-98). As for the concepts of God, it should be said that both Jews and Christians believe in the God of Abraham, Isaac and Jacob, for Jews the God of the Tanakh, for Christians the God of the Old Testament, the creator of the universe. Both religions agree that God shares both transcendent and immanent qualities. How these religions resolve this issue is where the religions differ. Most of Christianity posits that God is the Trinity; in this view God exists as three distinct entities which share a single divine essence, or substance. In those three there is one, and in that one there are three; the one God is indivisible, while the three entities are distinct and unconfused: Abba God, Jesus and the Holy Spirit. It teaches that God became especially immanent in physical form through the Incarnation of Jesus, who is believed to be at once fully God and fully human. By contrast, Judaism sees God as a single entity, and views trinitarianism as both incomprehensible and a violation of the Bibl e's teaching that God is one. It rejects the notion that Jesus or any other object or living being could be "God", that God could have a literal "son" in physical form or is divisible in any way, or that God could be made to be joined to the material world in such fashion. Judaism does not believe that God requires the sacrifice of any human. This is emphasized in medieval Jewish traditions concerning the story of the Akedah, the binding of Isaac. In the Jewish explanation, this is a story whereby God wanted to test Abraham's faith and willingness, and Isaac was never going to be actually sacrificed. Thus, Judaism rejects the notion that anyone can or should die for anyone else's sin (Levenson 48-53). Understanding of the Bible. Jews and Christians seek authority from many of the same basic books, but they conceive of these books in significantly different ways. The Hebrew Bible is comprised of three parts: Torah (the five books of Moses), Nevi'im (the writings of the Prophets), and Ketuvim (other writings canonised over time, such as the Books of Esther, Jonah, Ruth or Job). Collectively, these are known as the Tanakh, a Hebrew acronym for the first letters of each. Rabbinical Judaism traditionally believes that these written works were also accompanied by an oral tradition which taught

Relationship Between Food And Society Media Essay

Relationship Between Food And Society Media Essay Introduction Food is any substance containing nutrients, such as carbohydrates, proteins, and fats, that can be ingested by a living organism and metabolized into energy and body tissue. (food- definition of food by free dictionary)It is one of the most important thing needed by human body to survive.It is one of the important basic needs of human.One cannot survive without having food.United Kingdom(UK) is a country with diverse culture.In UK we can find people from all around the world.So we can find the multicultural nature of food and drink over here.The eating and drinking habit of the people are influenced by various factors such as cultural, geographical and historical influences.As the time changes the eating and drinking habit of people also changes.The current trends affect the way people eat and drink.The trends in food and drink consumption may differ from place to place.Thus there is an integrating relationship between the food, society and culture. Relationship between food and society There are different determinants of basic eating habits.Some of them are biological, economical, physical, social etc.The biological determinants are hunger, desire to eat etc.People eat in order to satisfy their hunger and due to desire of eating food.Another determinant is physical needs.Physical needs are like education, cooking skills, availability of time to cook etc.If people know how to cook and have time to cook they eat the food.If they are well educated they eat the nutritious food and balanced diet.Similary another determinant is social needs such as cultural influences, influences of people living around etc.They eat according to the culture they belong to and also according to the people they live nearby. Abraham Maslow brought forward a Maslows Hierarchy of needs which determines the physical needs,safety needs,social needs, self esteem and self actualisation.Maslow theory suggest that the basic need of human is food, water etc.After satisfying the basic needs it is human nature to want for more so they have the sense of security.So they want the safety needs to be fulfilled.In this way they move up in the hierarchy fulfilling one need after the other thus achieiving the maximum level of hierarchy i.e. self actualisation. In order to understand the complex relationship between the food and society it requires a multi-disciplinary approach.The eating and drinking habits of people depends upon the society.People usually tend to eat the food which they are familiar with.The culture is the main dominant of the way people eat.The food which can be eaten in one religion may get offended in the other.So we need to take care of the potential religious and spiritual connotations in order to prevent getting offended.We need to know more about the society where we live so as to maximise the offering we may provide to it.If we have the knowledge of the society then we can have improved customer service, effective menu planning, knowledge of the religious and spiritual connotations, fulfillment of customer requirements and expectations etc.Due to people from different backgrounds living in uk we can have diversity of culture.Therefore, we can take the advantage of what people eat during such festivities. Current influences on societies eating and drinking habits United Kingdom is made up of four nations i.e. England, Scotland, Wales and Northern Ireland.As it is made up of four nations we can imagine how diverse is culture over here. There are many influences on the current eating and drinking habits in the society.Cultural influences can make difference in the consumption of the food and drink.Most people eating habits are inspired by the eating habits of the local people in that place.The eating and drinking habit of people in UK are influenced by various factors such as hectic lifestyle, climate, seasonal availability, age group, health issues, budget, advertisements and promotions of food and drinks through media, current market trends, cultural backgrounds,religious issues, awareness of health, influences of abroad, legislation etc.The current influences on food and drink in UK are mainly influenced by above mentioned factors. Hectic lifestyle is the main factor which influences the eating and drinking habits of people in UK.People are mainly busy and do not have time to cook for them properly.Thats why they eat fast food or the ready to eat meals.Climate is also another important factor for the people living in UK.The climate over here is very cold during the winter.Snowfall takes place at the winter so climate is very cold.So people tend to eat more hot foods like soup, coffee etc.Seasonal availability is also another factor because all the foods are not available throughout the season like strawberries.People in Uk love to eat strawberries and it is available only for few months.It is also influenced by the advertisements and promotions done at the tv, radio, newspaper etc.Mainly the small children are more influenced by the advertisements at the media.Moreover, the cultural backgrounds and the religious issues also play an important role.We can find people from various culture and religious backgrounds .For e.g. Muslims they dont eat pork and any items related to it.On the other hand Hindus they dont eat beef.So there are big taboos over here.Budgetary constraints is also one of the important factor which influence the eating habits.We can find high income people, middle class people and lower level.So the money spend by the people on the food depends upon the class of people. Geographical and historical influences on multi-cultural nature of food and drink In UK we can find people from all around the world.So we can find multi cultural nature of food and drinking habits.There are geographical and historical influence on the multi cultural nature of food and drink. Britain is an island country and the surrounding sea gives England a varied climate.The main influence on the climate of is our close proximity to the Atlantic Ocean, our northern latitude, and the warming of the waters around the land by the Gulf Stream (a warm current of the northern Atlantic Ocean). (climate and temperature britain).Britain has very cold winter and mild summer.Therefore people in UK tend to eat more hot foods like soup and drink more coffees and teas. Britain has also a long historical background for the food and drink.British cuisine has always been multicultural, a pot pourri of eclectic styles. In ancient times influenced by the Romans and in medieval times the French. When the Frankish Normans invaded, they brought with them the spices of the east: cinnamon, saffron, mace, nutmeg, pepper, ginger. Sugar came to England at that time, and was considered a spice- rare and expensive. (British Food- British culture, customs and traditions).British cuisines started to take a new look after the 1980s.British food are inspired by the French and the Romans.The east india company also brought some traditional indian cuisine which is mostly renowned as curry.Today we can find the different dishes such as chinese, indian, italian, greek , spanish etc which explains the multi cultural nature of food and drink in the UK.It represents the ethnic diversity which influences the way people eat or drink.The british food was not considered as good like this before 30 years ago.But now the modern british cuisine inspired by the european countries is considered one of the best cuisine in the world along with the best chefs and the renowned restaurants. There are also different logistics regarding the food.People eat the food that is easily accessible or that is locally available to them.For e.g. people living in the coastal areas tend to eat more seafood whereas inland people eat more red meats.Those eating seafood will have the maximum consumption of white wine whereas the red meat goes with the red wine.The legislation of the country also restrict the production of certain food.The extreme climate is also one of the factor that determines the way people eat.In cold places people prefer to eat soups, coffee etc whereas in the hot countries they tend to drink cold drinks, cold coffee etc.Moreover different ethical considerations like whether to eat whale, elephant ,dolphin, dogs, cats etc or not is also one of the logistics.Similarly, alcohol may also be considered as a drug by some people. Analysing menu of an organisation in association and relationship with food drink I would like to take menu of theThe cafà © restaurant of Ibis hotel Heathrow.There are lot of guest coming from different countries to Ibis for stay.So, we can find guest from different cultural diversity.According to the Appendix 1 the menu of The cafà © restaurant focus on the people from all cultural diversity.The restaurant is situated in the heart of london so we can find the people from different countries.Therefore, due to the multicultural diversity the menu is not focusing on a particular group. There are different accompaniments of food and drink.Accompaniments are such type of food which are served together with the main dishes.There are various accompaniments given in the restaurant such as bread and butter,beef with horseradish sauce, roast lamb served with mint sauce, fish served with lemon and tartare sauce , steaks served with peppercorn or bearnaise sauce, Gammon served with apple sauce, , curry served with rice or nan bread, pasta served with grated cheese, desserts served with whipped cream or custard,cheese and biscuits etc.Usually these are the things which goes together with each other.One of the latest trend in UK for the food and drink combination is Beer and curry.The food trend in UK especially in london is changing since past few years due to the various cultural influences. Not only the food there are different accompaniments for the drink as well.There are various type of drink which are taken with some other things like gin and tonic with slice of lemon, whisky with coke, white wine with lemonade(sprintzer), tonic water with lemon etc.These are the drinks that are served with the accompaniments.Some of the food is very popular among the people of London. Influence of developing trends in food and drink consumption UK food and drink consumption is changing since past few years.People are interested towards organic food and the genetically modified food.Genetically modified (GM) foods are foods derived from genetically modified organisms. Genetically modified organisms have had specific changes introduced into their DNA by genetic engineering.(wikipedia)People are being more conscious about what they eat.They are more attracted to the healthy food.Despite of their hectic lifestyle they try to eat the healthy foods.There are various trends in regard to food and drink consumption.The trends of organic foods, ready to eat meals, energy drinks, smoothies etc have increased recently.The food and meat grown at local level, wine and beer made locally,nutritionally balanced food, cuisines from the regional ethnic backgrounds, cocktails, mocktails, flavoured water ,branded food etc are the food which are mostly consumed by the people.Moreover, taste has also become a major choice for people to eat.They t end to eat the food which has good appearance and texture. The organic food has become the choice for the people.They try to buy the food that is grown naturally without using any chemicals.Moreover, they also try to buy the branded food like Marks Spencer, Waitrose etc.They are more influenced by the fruits and vegetables that are grown locally.Similarly they are also interested in newly cut and fresh meats.They have started taking more healthier options of food.Nutritious and the healthy food are their main priorities.Ready to eat meals is also one of the popular trend in UK.People have a busy schedule over here thats why they are inclined to ready to eat meals.They just reheat it in a microwave for few minutes and have it.It saves their time and effort.But we cannot guarantee for the nutrition of such foods.Such meals are ready to make but cannot have all the nutrients needed by the body.So we need to pay attention towards our health as well. Ethical issues There are also various ethical issues in the food industry.For e.g killing of animals for the purpose of fulfilling the need of human, catching of fish that are very rare which can cause harm to the other sea creatures , making of a foie grass by feeding the geese forcefully, slaughtering of animals etc. (Bernard davis, 2008)The animals and other creatures are killed mercilessly in order to fulfill the basic eating habits of man.Thus, the ethical issues should be addressed carefully in order to have balance and harmony in the environment. Conclusion In UK we can find people from all over the world and variety of cuisines which represents the multi cultural nature of food and drink.There are various factors which affect the nature of food and drink in UK.They are cultural, religious, geographical, historical etc.The food which is eaten by people of one ethnic origin may be the taboos for other religion.They may get offended due to the food.There are many influences in the eating and driking habits of the people.Some of the influences are budget, availability of the food round the year, hectic lifestyle, health awareness, age groups etc.People are also adopting current trends in their eating and drinking habits such as organic foods, ready to eat meals, energy and sport drinks, smoothies etc.Mostly the new generation like to be trendy by adopting the new trends of the society.As the time is changing the eating and drinking habits of the people around the UK is also changing constantly.Thus, the expectations of having quality food and health awareness of the people has also increased significantly in past few years. The cafà © Menu Soups :- Soup of the day  £3.50 Starters:- Caesar salad  £ 5.45 Potato skins with bacon and cheese  £6.10 Garlic breaded mushrooms  £4.95 Feta, olive and tomato salad  £4.50 Marinated greek olives  £5.00 Main course:- Chicken penne pasta  £7.95 Chicken kebab thai noodle salad  £8.50 Malaysian Beef Rendang  £7.95 Chicken tikka Masala  £8.50 Beef Burger  £8.50 Beef fillet  £13.95 Beer battered cod and chips  £8.50 Spinach, button and squash risotto  £7.00 Salmon, Tuna and red snapper  £9.00 Dessert:- Chocolate fondant  £4.50 Ice cream selection  £3.50 Strawberry tart  £4.95 Toffee apple sponge  £4.00

The Changing Role of Women in Automobile Advertisements Essay -- Compa

Side-by-side are two advertisements, each showing a picture of a car and two family members. The ads demonstrate the amount of power allotted to women in the times they were made. The differences in these ads far outweigh the similarities. The ad Ââ€"from a 1954 Good Housekeeping Ââ€"shows a woman being reprimanded by her husband for wrecking their car. The otherÂâ€"from a 2003 RedbookÂâ€"shows a wife and mother holding her daughter with one hand and an umbrella with the other. One woman is ignorant, irresponsible, incapable, and not in control; the other is competent, responsible, and in control. The evolution of advertising reflects the changes that have taken place in the way American society views women. The ads use body image, body language, and text to encapsulate the stereotypical women of each era; in the 50's, women needed to be controlled, but now women can be in control. The 1954 ad portrays the ideal woman of that era. This ideal was incredibly unrealistic. She has a tiny waist but large birthing hips. Her feet are small and she's wearing super-high heels. Her hands are petite and feminine, yet she's not holding anythingÂâ€"her purse has fallen to the ground. But, not a hair is out of place, and the elegant skirt and top she is wearing look unharmed, putting even more emphasis on the fact that the man is "wearing the pants." The 1950's society viewed women as incompetent. They needed their husbands to be in control because they could not fend for themselves; when they tried, they "crumpled fenders." Still, the woman in the ad is the ideal womanÂâ€"Barbie. She is only good for looking pretty and having children, otherwise, she can't do anything right. No wonder she is not able to drive the car without wreckingÂâ€"that in... ...rn society sees women as real people with intellect. Instead of not being allowed or perceived as capable of controlling their own lives and situation, today's women are expected to control their own lives without interference or constant dependence on others, or more specifically, their husbands. These advertisements demonstrate just what a drastic change has taken place in the last fifty years. Even though both ads are about cars, the body image, body language, and text portray a striking difference in the view of women. Maybe this change was brought about by the Women's Liberation Movement, maybe such subjugation just cannot last forever. But whatever the cause, the change has definitely taken place. Works Cited "Dodge Caravan." Advertisement. Redbook June 2003: 75. "Safety Power Steering by Saginaw." Advertisement. Good Houskeeping Feb. 1954: 40.

Interim Report Example Essay

Introduction: This document contains the interim report of – This report will tell what has been achieved, what still needs to be done in every department in the organization and in which timeframe. The employees of the RB company have been working greatly and putting a lot of effort to be a stable company and ultimately grow into a successful company. This report will show the companies past activities and if they have been completed successfully. Moreover, this report will also include our future goals and perspectives. Overview Review Rainy Business was established in last semester and experienced a whole new process of running a business. The marketing department has taken part in the process of developing products and finding the right way to price, promote and to sell the products. Selling technique In the business plan the Marketing and Sales Department illustrated a specific analysis about the 4p’s. Especially in promotion, the focus was on substantially expanding the selling channel of the company. We thought about selling the different kinds of raincoats through twitter, facebook, personal selling, direct marketing and selling through a website, but eventually personal selling turned out to be the best selling technique for our product. Target group At the start of the life of the company the idea was to focus especially on tourists as target group. By selling our products in the city-center of Amsterdam the company discovered that everyone who needs a poncho fits our target market. Since tourists were not really willing to buy our company’s ponchos including the city-centre map Rainy Business decided to change our product line. Therefore the company does not focus on tourists anymore but on every person in crowded places who is in need of a poncho. Goals & Objectives Sales The company has bought several kinds of rain ponchos at the beginning of the 2nd period. After trying to sell the rain ponchos, Rainy Business discovered that the disposable rain ponchos were selling a lot easier. So the marketing department decided to focus on the disposable ponchos, simply because that generates the quick sales, which our company could really use, with concerning the financial position at the moment. Valentine’s Day The marketing department started to think of new proper dates to sell our rain ponchos and came up with the idea to sell on Valentine’s Day. The reason why Rainy Business is to believe that there will be a lot of sales that day, is due to the fact that our company will order ponchos in red and maybe in white, which represent the colors of love. Our marketing department believes that when you sell the ponchos in these colors at that very moment, that it will sell much better than normal. Market fair The annual Market Fair is coming up, so the marketing department thought of a way to attract people to our stand. And they came up with a few solutions, the first one was: create an Easter theme around the stand and maybe have some people dressing up as an Easter bunny. The second idea was: that the members of Rainy Business could have real live mannequins walking around with our ponchos in all different colors in order to attract people to our market place and of course in order to get the attention of the ladies and gentlemen walking around. End of year By the end of this year the company hopes to have sold enough ponchos to make a good profit. Another important goal is getting satisfaction of the shareholders, which could possibly lead to an after live of the Rainy Business. Production department Overview In the last couple of months, the production department has putted a lot of effort in satisfying the company’s expectations. The department did a lot of research, like researching different kind of products that we can sell. The production department first thought of producing and selling only one product, but then Rainy Business decided that it was better to sell different kinds of products, which are the disposable rain poncho, the basic rain poncho, the basic rain poncho with a belt and a basic rain poncho with a map. The production department was also responsible for holding the stock. What we achieved with the research process The ultimate test was when we found out that there were two companies who are also selling rain poncho’s. We had to make sure to make our product more recognizable and unique. And with secretly approaching our competitors we were capable of screening their product, so we were aware and strong enough to compete with our competitors. We achieved a bigger market share when we came to the conclusion to sell different kinds of products. Instead of one kind of raincoats we have four variants. Our customers can choose from different rain ponchos and feel free to compare them, when it comes to the quality and the prices. The production department worked together closely together with all the departments in the Rainy Business but especially with the marketing department. This made both departments became more effective and efficient to get to understand how the customers would like their rain ponchos. This information is important to keep updated of the wants of our targeted customers. The production department can respond to them with the rain poncho’s who are the closest to their desire to keep their satisfaction on a high level as we try to make profit in such a short term. This gives us space to stay innovative without disappointing the customers. It also gives us a bigger chance to extend our profits for now and in the future. What do we want to achieve. The production team has its own set of goals, where we work hard and contribute to our part of the company. Now that our company has been established some time ago, we have to see where we can add value to the current products to increase profit margin of the company. Goals & Objectives At this moment the production team will cut a product out of our current line, because it decreases our profits, since the sales of that product are not what we expected. However, the production department is already working on a formula to add value to our current products. And the goals for department these couple of months is to create new products, so that we can continu1e our company’s growth and to maintain a stable flow of products against the lowest prices, but a new strategy is required as well, since the one we used up till now didn’t work as we thought it would, the new strategy should be focused on what the customer wants instead of finding a reason for a customer to buy our products. In a few months from now, our department will create new stars for the company where we can rely on, and successfully turn them into cash cows. The final and maybe one of the most important goal of the production department is that we will create satisfaction by giving the cust omers something they need and want. How will we achieve that The production team is always thinking about new innovative ideas. Because one of our products did not sell as well as we thought it would sell, we decided to drop the product, which means that we will focus on the disposable poncho. At this moment, we are going to vary our product line by brighten up the ponchos. Rainy Business is planning on selling the product in several colors such as: red, orange and green. This way, the poncho will be more appealing and will get the consumers’ attention which will lead to a more profitable product. Another idea is to give our customers something extra so they will have another reason to buy our poncho. This will, of course, be something that suits our product and adds extra value to the product. Financial Department Overview During the first semester, there was a high level of uncertainty within the Financial Department. The main cause of this was that the amount of shares was constantly changing, and we do not have a bank account due to the delay of ABN AMRO. So we have been using one of the employees’ account, which makes us difficult to track on every transaction that the shareholders pay and the revenues we have earned. The financial department has tried to cooperate with the other departments as much as possible. This to figure out for example the exact costs, the final profit that indicates how many dividends can be declared to shareholders at the end of the year. Being aware of what influences the other departments may have an impact on the decisions that will be made in the financial department. Moreover, we had to deal with dropouts, which meant loosing shares and not being able to spend the reserved amount of money on the marketing department. Lastly one of our biggest issues was that shareholders did not pay on time. This gave us financial uncertainty of whether they were going to pay or not in the near future. As of now, shares are still not completely sold. After finding a cheaper supplier, Rainy business has been able to finance the products. This happened in November, which is shown in our financial plan. Goals & Objectives The previous financial plan indicated that Rainy business is planning to issue 75 shares. As a result, we got only 50 shares, gaining a startup capital of 1000 Euros. With this starting capital, the decision was made to order 140 pieces raincoat for first semester. 100pcs for disposable raincoats and 40pcs for the normal ones. The product costs for raincoat is 196.83 Euros. The Average Selling price for disposable raincoat was 2 Euro ,for normal raincoat was 4.99 Euro, for raincoat with belt was 5.99 Euro, for raincoat with map was 6.99 Euro. The revenue for the entire business year will approximately be 442 Euro if we sold all of the 140pcs of raincoats. Now, we have already earned the amount of revenues of approximately 282 Euro. Achievements & Failures 1. Product After effort of one semester, our sales are doing quite well. We have learned how to work as a team, communicating with international people who comes from different countries, learn their culture, as well as how consumers establish a good relationship, in which also encountered many difficulties. For example, miscommunication, money are missing sometimes but we have accumulated valuable experience. 2. Marketing Expense We did not spend anything for marketing, even market research. The thing we only have to do is to persuade customers to buy our products. 3. Shares Unfortunately, the goals of attaining 75 shares have not been achieved. At the moment, Rainy Business only has 50 shares in total with a capital of 1000 Euro. This is due to the dropped out of employees during the business year. Even though these problems occurred, we still have enough. 4. Revenue Fortunately, our sales are doing quite well. We have already earned an amount of 294 Euros this includes some money which is going to be received soon. We still have enough capital to sustain and also order new products. If everything stays on track, our company will make a lot of profit at the end of the business year. Human Resource Department Overview The Human Resource Department has been a crucial element to the functioning of the organization. Rainy Business has recognized the importance of the working relations inside the company from the beginning on. Therefore the department has gone through a number of affairs with the personnel. These will be further detailed in the following paragraphs. Contract of employment The department has engaged in preparing the contract of employment. The contract embraces the demerit system and includes restrictions regarding apparel, absence and responsibilities. The contract has been signed during one-on-one conversations with the employees. Personal conversations During the confidential conversations the Human Resource department was able to evaluate the mindset of each individual. Their motivations, abilities, concerns, frustrations and ideas had a primary focus in midst of the conversations. The evaluations have been recorded in personal profiles and considered in the development of the organization. Satisfaction survey Also, all employees have been requested to fill in a survey appealed to value their level of satisfaction in the organization. On basis of views on the organization’s managers, employees’ contributions, task division and other criteria the Human Resource Department was given the opportunity to better the company as well as the working relationships among employees. Demerit system To maintain continuity and the ability to progress, the Human Resource Department has had to occupy in attributing demerits. The department has chosen to limit itself to demerits solitary since its main aim is to motivate employees to participate in the progress of the organization. A merit system would not be necessary and is therefore replaced by employee of the month announcements. Sales pitch Once the other departments had concluded their business activities regarding the attainment of shareholders and the stocking of supplies, the Human Resource Department decided to organize a sales pitch. In this sales pitch selling ideas and former experiences from all employees were brought forward. Team-building activity To both conclude the first few months of existence and to learn on a personal level about each colleague, the Human Resource Department organized a team-building activity. The activity consisted of a laser gaming trip and a dinner at a restaurant. Goals & Objectives When we take a look into the future, it looks very promising. The core competence of the Human Resource Department is that we want the employees to continue feeling comfortable with each other. To achieve this the Human Resource Department will try to build a stronger relationship with the employees. When an employee will feel as a part of the company, he or she will do his or her best to achieve the maximum of productivity. To achieve this goal the Human Resource Department will keep the same working-methods which we saw in the past. Demerit-system and the employee of the month: The Human Resource Department will keep working and using the demerit system and we will announce an new employee of the month. At the end of each month the new employee of the month will be introduced to the group members and the employee will receive a certificate. We use this method to show our employees that we appreciate that they deliver good work. Unfortunately that will not always be the case; sometimes an employee can miss a deadline or be too late at meetings. This can happen to everyone, but to make sure that this will not repeat more often the Human Resource Department set up rules where there is a part which says that missing one deadline a employee will receive 10 demerits and being late without notification will give you 2 demerits. The reason for receive 10 demerits for missing a deadline is because being late with finishing your task can damage the whole company. Everyone works together and everything is linked to each other, so if one person will miss the deadline the others can not continue doing their job. If you have 10 demerits you will get one official warning. If you get another 10 demerits you will get your second official warning. And if you get 10 demerits again, the employee will leave no other choice for the company but to let him or her go. When the employee get 10 demerits they will get a appointment with one of the members of the Human Resource Department who will guide the employee through the process, and they have to represent their new goal which has to be SMARTER and present that to the member of the Human Resource Department. Build/maintain the relationships with the employees: In the past we saw good results from this system, and want to maintain the improvements. One of the most important task for the Human Resource Department is to build trust with the employees and a good relationship, so if there will be conflicts in the company the employees will feel comfortable to communicate with one of the members of the Human Resource Department. To achieve this goal the employees of Rainy Business will get appointments with one or more member from the Human Resource Department, where the employee will get some questions about how they feel at work and if the want to say anything. The Human Resources department believe s that if we maintain delivering good quality to the company, this will lead the company into an positive and interesting future.

Increase Your Traffic + Get Better Results With This Content Distribution Strategy Template

Increase Your Traffic + Get Better Results With This Content Distribution Strategy Template If youve been working on search engine optimization  or any form of promotion for your content, you might have come across the term â€Å"content distribution†. You’ve just spent loads of time and money to produce an amazing whitepaper, video, or other content types†¦ Now, it’s a waiting game as all those readers come rushing in to read your amazing content piece, right? If only it were that easy. Just because you’ve finished the content, doesn’t mean you’re done. In some ways, the hard work is just beginning. Now you’ve got to promote it, and in a world where there are 4 million blog posts published on the Internet every single day, your content distribution strategy has to be on point. This post breaks down the best ways to promote your content, how to create a distribution strategy, and why its so important to your marketing. Recommended Reading: How to Write White Papers People Actually Want to Read (Free Template) The Best eBook Template to Generate More Subscribers (+ Easy eBook Ideas) Download This Content Distribution Template But first, check out this content distribution template. You’ll find an easy-to-follow template to track your entire content distribution strategy from start to finish. It’s also easily customizable for each of your projects to make sure that you’re promoting each content item in the best way. What is Content Distribution? While it's a term thrown around in numerous marketing circles, it can have numerous meanings. As distribution has become more important to the success of content today, it’s important to understand the nuts and bolts of content distribution as a term. Content distribution  is the act of promoting content through any means by companies and brands to provide content to its targeted audience. It breaks down into three different areas, owned channels, earned channels and paid content. These three channels provide the fundamentals of how you distribute the content appropriately. Owned Channels These channels are the foundation of your entire online presence. It's any medium that you create and control. Common examples would be your website or an app you've developed. But these days, your social media page, your blog, or even a YouTube page, are all classed as owned channels. Without sufficient content on your own channels, your brand is not able to build, which can limit your ability to convert customers. To make the most of your own channels, you can break your techniques down into three individual components. The content:  Content is key to your entire operation, and the distribution of content can include blogs, e-books, infographics, as well as videos. Videos have been vital in improving promotion, especially search engine optimization, as videos generate a 41% higher click-through rate  than plain text. Posting and sharing of information:  The bread and butter of engaging with potential and existing customers. By posting information and sharing it via social media platforms, you can build a following and tempt new custom in. This helps to direct traffic to your website as well as using social media to get your content to a broader audience. Marketing via email:  While social media is a great way to engage with your customers, email marketing is a great way to make the most of your existing contacts and to convert them onto your latest products. Earned Channels Earned channels are essentially the equivalent of word of mouth. If the content that you post on your owned media is picked up by third-party sites, this results in organic search engine rankings. The most significant driving forces behind earned media boil down to two things: Search engine ranking:  The rankings can be determined by numerous components, but primarily it's about a good SEO strategy. Search engine optimization  is such an evolving beast that to make earned media shareable by third parties, the content working in conjunction with ranking on the first page are the two components that need to be in tandem with each other. The content distributed by the brand:  no matter how you dress it up, the content has to be good enough to warrant mentions, reposts, recommendations, and shares. Paid Channels The paid channels refer to the external marketing approaches that, as you would suspect, results from a paid placement. It can be argued that paid media appears to be unnecessary, especially in comparison to earned and owned channels, but this third aspect works with the other two channels to help a business grow significantly. Ultimately, paid media is one of the best and quickest ways to get traffic. Think of a stagnating business that's not able to establish its brand. By investing in paid media to display content across social networks, you are getting exposure in a way that would not happen if you were to go through organic methods. For example, a promoted post may very well be a new customer’s first experience of your brand. This results in increased traffic and this traffic can be easier to track than other organic methods. As social media can provide appropriate statistics on the leads or clicks your page content gets, this can give you instantaneous feedback as to whether this method is working for you. And as the three most prominent areas of paid media are branded content, display ads, and PPC  advertising, it's likely you are already making headway through the paid channels anyway. But by using paid channels in conjunction with earned and owned channels, you are supporting your brand with that all-important trifecta of content distribution. Why Content Distribution is Important Content and its success is all about planning and preparation. You could argue that it's about the type of content you create, but content distribution and great content are two sides to the same coin. Recently, 56% of marketers  stated they outsource one part of their marketing strategies, which has resulted in an increased need for help in content creation. And as 78% of marketers have reported that their business has improved due to better content creation, this shows that enhancing the content through these three channels has improved marketing in numerous ways. To improve your marketing capabilities, you cannot rely on one aspect of your content distribution. Breaking it down into these three essential components, and following them to the letter, will result in a brand that is evenly distributed. Content is king, and as content distribution becomes highlighted as one of the biggest marketing opportunities that brands don't utilize, harnessing these three different areas can push a struggling business into more prominent quarters. Many brands may make the most of one or two areas of this trifecta, but, if you recognize that you're not making the most of all of them, this will soon become apparent. So many brands make the most of PPC or plunge their efforts into search engine optimization, but to be competitive and to maintain an edge, content distribution is the missing ingredient. For those brands looking to improve their strategies, looking to keep on top of trends, and make the most of marketing tools, ensure your content distribution is at the forefront of your marketing strategy. How to create a #content distribution strategy with a free template.How to Create a Content Distribution Strategy Step-by-Step Providing relevant content at the right time to the people who need it is an integral part of digital marketing, but it won’t happen by accident. To achieve an effective content distribution, you need to follow a step-by-step strategy. List Your Target Distribution Channels Your target distribution channels are the sites, organizations or entities from which you disseminate content. Content marketing distribution channels may include social networks, your website, a partner blog, a podcast or some other digital medium. Before you begin your content distribution strategy, therefore, it’s worth writing down a list of all the ways you’ll distribute your content with a brief justification for why. Guest Posts on External Websites Guest posts on external websites have two functions: to promote your content  to a new audience and to create links to your site for SEO purposes. These articles can introduce your content to people who wouldn’t ordinarily see it and who might benefit from it in the future. Before posting on external sites, think about whether they attract visitors who could benefit from your product. Here’s an example of a guest post on Convince Convert by . Another strategy for guest posting is to reach out to bloggers of articles that already exist on your target keywords. You can ask the author to add a section about your tool/product with a link back to your website. Online Communities Online communities are any place on the web where people gather to interact. Distributing content through these channels (Facebook groups, LinkedIn groups, Reddit, forums, etc.) can be effective because communities naturally generate interest and engagement. Ideally, you want to create shareable and â€Å"commentable† content that produces a buzz. Be careful with this tactic however, you want to genuinely helpful and not promotional. Here’s an example of a discussion on Reddit regarding Facebook advertising. This would be a good opportunity to link to a content piece from your blog that helps solve the poster’s problem. External Podcasts External podcasts  can be an excellent vehicle for distributing content to a new audience. Many media firms, like the BBC and the Wall Street Journal, give space to businesses on their podcasts to speak about what they do. This example is from the Wall Street Journal is inspired by the popular column which commuters can turn to for insights on business, the economy, markets, and politics. The content on podcasts is usually newsworthy and topical. It can be a great way to increase brand awareness and reach new audiences that are not aware of your product or service. Internal Blog Posts Blog posts on your own site are an opportunity to tell your audience more about yourself and provide them with real value. Coca-Cola  - the world’s premier soft drinks brand - has one of the top company blogs in the world. It talks about its approach to corporate responsibility, its plans to make the business more sustainable, and how the company operates internally. The blog is a great tool to get readers engaged in content and up-to-date with trends. Internal Videos Internal videos are videos that companies make for the benefit of their colleagues. Although most businesses focus on external videos - or those that are customer-facing - internal videos can have tremendous value for training and teaching staff about the company values. Walmart  has been using internal videos to distribute content for many years to teach new hires about the importance of warehouse safety and correct lifting techniques. Webinars Webinars  are interactive online seminars where a company imparts information and then invites guests to ask questions and give feedback. ARK Invest  is an investment broker with a focus on future technology. The firm hosts monthly webinars where it explains to customers why it is investing in certain sectors (like robotics or genetics) and how they think the market will adjust to new technological changes in the future. Investors can then ask questions about why the firm is investing their money in a particular way. Demos Demos of how a product works are a great way to get information across to customers. Although demos are usually explicitly promotional, this doesn't mean that they can't be used to educate customers about the powerful benefits of a new product. In 2018, Google demoed  its new product, Duplex, which is an AI voice bot that can conduct basic conversations on a user’s behalf (for instance, book a table at a restaurant). At Google I/O 2018, the company demonstrated the product live, showcasing it’s audience the benefits directly. Infographics Infographics  use a combination of pictures and text to convey information or statistics readably. Supply Spy, a firm that helps users research Amazon products, has an infographic which breaks down the complicated topic of Amazon seller fees into manageable chunks, helping to make the subject more approachable. Guides Shopify is a platform which provides a range of utilities to budding online retailers, such as website design and payment facilities. Setting up an online store can be a complicated business, so Shopify provides guides  for all sorts of things, such as how to sell on eBay, small business marketing on Twitter, selling products on Amazon, and how to grow an e-commerce business with email marketing. Social Media Channels Pizza Hut  is one of the most interesting examples of a company that uses social media distribution effectively. Rather than use its Twitter feed to advertise money-off coupons (which seems to be the default position of many other pizza chains), it uses social media to celebrate the product that it sells. By doing this, it creates much more engaging, likable and sharable content and video. Email Email marketing has the highest ROI of any form of digital marketing, according to  Litmus Software. Many companies use email to distribute special offers and deals tailored to their customers, but the most successful email campaigns tend to be those that communicate genuinely exciting information. Evans Cycles, a cycling firm based in the UK, sends customers a combination of special offers and informational videos on how to look after their bicycles. Ebook Ebooks are in-depth resources that companies can provide their customers to cement their authority in a particular field. Ebooks demonstrate to customers that a business has substantial expertise, making them a preferred source of reliable information. Deloitte  is a professional services company that provides tax advice, management consultancy and strategy advice to firms all over the world. Its work is detailed, so it often uses ebooks to complement the work that it does with firms. The company’s clients can get bespoke advice direct from consultants and then refer to ebooks if they need a refresher once consulting is finished. A Better Way to Plan Your Content Distribution Strategy Sure the content distribution tracking spreadsheet included in this blog will do the job†¦ But, let’s be honest, the last thing most marketing managers need is another spreadsheet to add to their ever-growing list. The good news is, there’s a better way. Your entire team can collaborate, plan and execute their content distribution strategy with . No spreadsheets, no manual updating, no status updates. Just one amazing hub to plan it all. Here’s how it works: To start, add a new marketing project in by clicking the plus sign on your project kickoff date. Then choose the option entitled â€Å"marketing campaign† on the list. Next, add each individual content promotion and distribution item to your marketing campaign. Once you’ve added all the individual content distribution tactics, you’ll see a visualization of every element on your calendar. Everyone on your team will know exactly what is going live and when, and their tasks for each tactic. Goal Setting Goal setting is an essential aspect of your overall content distribution strategy, whether you’re trying to reach people through social media tools, external blogs, your website. But how do you set effective content distribution goals? Decide on The Nature of Your Goals Some organizations create content for the sake of creating content, thinking that it will put them at an advantage. But any experienced digital marketer worth their salt will tell you that the only way to drive things forward is to make sure that you're clear on why you’re distributing content in the first place. You may want to distribute content for the following reasons: Generate more leads Increase your conversion rate Improve awareness of your brand Increase customer retention To educate your audience Get more traffic to your website The content distribution strategy you choose will depend on your overall goals. A plan designed to improve awareness of your brand will be very different from one that hopes to increase customer retention or upsell customers on various products. Some businesses  try to be smart and align content with multiple goals, hoping to kill many birds with one stone. Companies create content that they expect will improve their ranking in search engines, generate a buzz on social media, increase awareness of their brand and boost leads. But trying to tick all the boxes rarely works and you may find that your content is less useful in certain channels than it would be had you stuck to a specific strategy. For example, you might create a wordy blog to help you rank for specific keywords in Google search.

The Pros And Cons Of Fitting In Essay Essays

The Pros And Cons Of Fitting In Essay Essays The Pros And Cons Of Fitting In Essay Essay The Pros And Cons Of Fitting In Essay Essay Essay Topic: Pros and Cons In the existent universe today. people from every background have faced the world of societal life and where they believe they would boom the most. Although we think we are ever right in any given state of affairs. it neer truly turns out that manner and brushs with adjustment in and the determinations made to be included in a certain societal group acknowledge the fact that sometimes we are incorrect. A quotation mark by Rick Warren states. â€Å"Those who follow the crowd normally get lost in it. † This remark describes that one time we become a follower. it is hard to alter. and may go trapped in the life of making Acts of the Apostless and workss for the leader who takes all the recognition while we starve merely to maintain in the class of a follower. In both short narratives. â€Å"Greasy Lake† and â€Å"Initiation† . the chief characters are confronted with determinations that makes it really hard for them to draw themselves out of. The two narratives normally portion the same message that adulthood. enticements. and peer-pressure arise all the clip and how we deal with it determines our hereafter. In â€Å"Greasy Lake† . the narrarator faces actions he does that inquiries if the description associated with him is the individual he truly is or if he is merely a regular adolescent who thinks he already grew up and matured. For illustration. the writer in â€Å"Greasy Lake† . describes the chief character as a tough adolescent who takes on the function of an grownup even when he shows immatureness at minutes. â€Å"We were all unsafe characters so. We wore torn-up leather jackets. slouched around with toothpicks in our oral cavities. sniffed gum and quintessence and what person claimed was cocaine† ( T. Coraghessan Boyle ) . The characters in this short narrative do Acts of the Apostless that they will reflect subsequently on in life and recognize that they were merely infantile and highly nescient. Although most of them were 18 or above. and felt like nil could halt them. one adult male stood up to the three male childs and set them to the trial. In add-on. once the state of affairs got out of manus. they fled the scene proving that even the toughest teens have character defects. The fact that they fled like cowards truly questioned their unity and adulthood. but besides made people think if they would make the same even if it made them look like a â€Å"pansy† . Even with their dorsums against the wall they could care less how they looked at the minute because like any other human being safety comes foremost. Furthermore. the storyteller even sees himself as a kid afraid of turning up. but takes on the function of a tough person to suit in when he states. â€Å"Understood. and stumbled back in horror and repugnance. my head yanked in six different waies ( I was nineteen a mere kid. an baby. and here in the infinite of five proceedingss I’d struck down one oily character and blundered into an boggy carcas of a 2nd. ) † ( T. Coraghessan Boyle ) . The storyteller exploits the fact that he was still a kid who neer thought before he acted and in this case could hold cost him his life. He realizes that being a tough person suits other people. but non himself. All in all. the male childs came to the decision that being â€Å"bad† expressions and feels cool but frequently can take to tragic results when they give in to peer-pressure. In â€Å"Initiation† by Sylvia Plath. a inquiry pops up: Are they making these Acts of the Apostless because they want to or because everyone else does it? For illustration. the chief character in Initiation. Millicent. waited for a really long clip to acquire a opportunity to be initiated in a privy sorority. but realizes that the jobs assigned to her makes her inquiry if she truly wants to travel through with the whole induction. â€Å"Millicent looked down the aisle of the crowded aisle and felt all of a sudden rather ill. She thought: How will I of all time do it. traveling up to all those stony-faced people who are gazing in cold blood out of the window†¦Ã¢â‚¬  ( Sylvia Plath ) . Certain induction darings like this one made Millicent repent desiring to be a portion of the sorority. but she overcame her frights and did all of the assignments asked upon her and it truly showed adulthood. Although Millicent did every job her big-sister asked her to make. she disobeyed the orders on occasion. and hence got punished for sometimes even smiling at a male child. There came a point in which Millicent became fearless of any act requested of her and the responsibilities became a game for her. â€Å"And from that clip on. inductions didn’t bother Millicent at all. She went gaily about Lewiston Square from shop to hive away inquiring for broken crackers and Mangifera indicas. and she merely laughed indoors when people stared and so brightened. replying her brainsick inquiries as if she were rather serious and truly a individual of consequence† ( Sylvia Plath ) . Initially. Millicent was a typical topic of how every miss acts in the procedure of induction. but Millicent came out of her shell. showed no failings. instead adulthood throughout the full procedure. â€Å"Greasy Lake† and â€Å"Initiation† are both narratives that truly stress the importance of adulthood and in state of affairss we need to maintain that adulthood and act like grownups instead than kids. In fact. in â€Å"Greasy Lake† the storyteller attempts a God atrocious act with the aid of his two brothers demoing no attention for others. In â€Å"Initiation† . Millicent completes her long fit end of going a member of the sorority. but alternatively shows adulthood in puting off from the group and feeling that she does non necessitate to be a follower to do friends or acquire noticed. â€Å"It was merely that she had learned there were other ways of acquiring into the great hall. blazing with visible radiations. of people and of life† ( Sylvia Plath ) . This quotation mark defines the exact message that dividing from the flock works out the best because one time that happens people will desire to be around an independent individual. Even wh en the safest function points to a follower. larning to step aside and see the other life of a leader exploits adulthood. Besides. in â€Å"Greasy Lake† . the storyteller shows his manhood. but right when the features of a â€Å"badass† slices. he commits the worst and feelings about him alteration. indicating out the bad features. â€Å"I came at him and brought the tyre Fe down across his ear. The consequence was instantaneous. astonishing. He was a stunt adult male and this was Hollywood. he was a large grimacing toothy balloon and I was a adult male with a consecutive pin. He collapsed. Wet his bloomerss. Went free in his boots† ( T. Coraghessan Boyle ) . The storyteller brought down what seemed to be a overly tough homo who was larger than most and held his ain against the three male childs until he was knocked out by a tyre Fe. The storyteller now felt unstoppable at this minute. and took it out on the man’s married woman who was wholly incapacitated. All together. the storyteller and Millicent made picks that affected their hereafter enormously positively or negatively . Peer-pressure frequently affiliates with bad vibraphones and elements. but how one deals with the state of affairs determines what sort of individual he/she reflects. Therefore. one often gets caught up in all the effects of peer-pressure and when that individual goes away with the act forced upon them. worse state of affairss stand in their manner. In add-on. the universe of peer-pressure quarries on the failings and exposure of people and attracts the incorrect crowd. In order to remain out of peer-pressure. the word â€Å"no† stands the biggest opportunity against the enticements that arise all the clip in people’s teenage old ages and sometimes subsequently on in life. All in all. people do non recognize how strong and affectional peer-pressure becomes. and one time entangled in the midst of it. the chance of avoiding it is highly hard.

Cultural Landscape and Regeneration (The Olympic Stadium 2012) Essay

Cultural Landscape and Regeneration (The Olympic Stadium 2012) - Essay Example Back in the 1980s, hosting the Olympic Games was thought of as a financial and administrative burden to the organizing city and country. This view was confirmed by Montreal's horrendous loss of 692 million in the staging of the 1976 summer Olympics. The 1972 summer Olympics in Munich made a loss of 178 million. However, it was in the 1984 Los Angeles Olympics that the city organizers posted a whopping 215 million in revenues. The City of London's plan to stage the 2012 Olympics and Paralympics centre will contribute to the regeneration of the Lower Lea Valley around Stratford in the east of the city. The goal of the UK government is to build structures that will be useful even after the Olympics. The key venues would all be located in a 500-acre Olympic precinct to be set in 1,500 acres of parkland stretching from Hackney Marshes to the River Thames. Among the facilities being prepared are as follows: an 80,000-seater Olympic stadium at Marshgate Lane in the heart of the Olympic precinct in Stratford to stage the athletics and opening/closing ceremonies and a 25,000-seater athletics stadium after the games, with a sports training, science and medicine centre. There will be a 20,000-seater aquatic centre which will The centre will contain two 50m swimming pools and a 25m diving pool, staging swimming, diving, synchronized swimming, the water polo finals and the modern pentathlon swimming. A velodrome and BMX track located at the Eastway Sports Centre alongside the existing Eastway cycling circuit for track and BMX cycling can accommodate 6,000 spectators. A multi-sport complex of four indoor sports arenas located at Hackney Wick on the site of the former Hackney Greyhound Stadium to stage basketball, fencing, handball, volleyball and modern pentathlon events. A hockey complex comprising two competition stadiums and one warm-up pitch located alongside the Olympic Village site.Stratford Park will also have the Olympic Park tennis complex for training purposes and Paralympic events. In addition, an Olympic Village accommodating 17,000 beds will be located next to Stratford International Rail Terminal and would become housing after the Games. A media complex less than five minutes' drive from the Olympic stadium, comprising a 65,000 square-metre single-storey International Broadcast Centre and a 45,000 square-metre two-storey Main Press Centre. the south of the Olympic Park Zone would b e another cluster of venues on both sides of the River Thames. The plans are designed to fit in with the International Olympic Committee's ideal of a compact Games, with more than half of the events within a 15-minute drive of the Olympic village, itself just three miles from the heart of the capital.Zevi, et. al., (1957) states that architecture deals with a concrete phenomenon which is entirely different: here, man moving about within the building, studying it from successive points of views, himself creates. Architecture takes into account interior space. Beautiful architecture would then be architecture in which the interior space attracts us, elevates us and dominates us spiritually. Ugly architecture would be that in which the interior space disgusts and repels us.The establishment of Olympic facilities is helpful to a country particularly when the government authorities decide to shoulder the expenses related to all its activities. Mules and Faulkner's (1996) stressed that th e public sector plays a pivotal

Cause and Effect and Correlation Essay Example | Topics and Well Written Essays - 250 words

Cause and Effect and Correlation - Essay Example An article published by the John Hopkins University (2000) indicated that â€Å"predominantly black, low-income neighborhoods in Baltimore were eight times more likely to have carry-out liquor stores than white or racially integrated neighborhoods† (John Hopkins University, 2000, p. 1). Bradtmiller cited Interim Chief of the IU Police Department Jerry Minger as stating that â€Å"There are so many factors that are involved in violence,† Minger said. â€Å"It could be something like a domestic problem or a hate crime and have not anything to do with alcohol† (Bradtmiller, 2010, p. 1). Again, one agrees that the abundance of liquor stores is a contributory factor to criminal activities. In higher crime areas, there are usually more police; does that mean that police cause crime? This statement is totally unfounded, unsubstantiated and does not indicate any correlation to criminal activities. The reason why police presence is needed is to specifically address the crimes committed in high crime areas. There could be a correlation that when there are high incidents of crime, there would necessarily be greater number of police to address the criminal activities in the area. To determine a reliable correlation between the number of liquor stores and the number of crimes in low income neighborhoods, what kind of experiment might you design? A correlation analysis between two variables (number of liquor stores and number of crimes) would determine a reliable correlation between the two. What kind of correlation number would make you feel fairly certain that there is a solid connection between larger numbers of liquor stores in low income neighborhoods and resulting crime? The correlation number ‘r’ (Pearson r) would establish whether there is a solid connection between the two variables. As revealed in Knowledge Base (2006), â€Å"r will always be between -1.0 and +1.0. if the correlation is negative, we have a negative relationship; if its positive,